With the 2014 changes to the Temporary Foreign Worker Program, employers in the low-skill/low-wage categories got cut off from international employees. Previous to the changes, we were the largest ethical foreign recruitment agency in Canada, deploying over a thousand individuals each year.
After consultations with government and industry leaders on the reasons for the changes, the primary explanation was clear. The significantly high numbers of unemployed youth in specific pockets of Canada needed to be employed. However, getting permanent staff from across Canada is not likely to occur quickly – for many reasons. For example, a 22-year-old from New Brunswick is not likely to jump on a plane and make a permanent commitment to any one employer, without having experienced that part of the country. So we got creative and found a way to motivate this young demographic.
Hence, Mobilize Jobs was created by adapting these two national problems into one solution. Changes to foreign recruitment programs has left regional and industry-specific labour shortages nationwide, leaving us with a complex recruitment landscape. In addition, high levels of youth unemployment exist in pockets nationwide.
After completing comprehensive focus groups with young Millennials on what it would take to move across the country to take entry level positions, we learned the following:
- The experience would need to be exciting.
- The experience would need to be educational.
- The experience would need to provide the opportunity for career advancement.
- The experience would need to be structured, with a start and end date.
- The experience (not the job) would need to be extremely easy without the need to locate housing or interview at every stage.
So after compiling all of that information we created Mobilize.
Mobilize’s recruitment model specifically targets this audience. We deliver a continuous source of enthusiastic workers from all corners of the country to fill your vacant positions when and where you need them.
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