Mobilize is solving some serious labour shortage problems in service-based industries such as the tourism and hospitality sectors. The program, launched in response to changes to the Temporary Foreign Worker Program (TFWP), helps labour-strapped businesses across Canada staff up with a continuous source of young workers from other parts of the country.
After a successful initial year in the field, Mobilize Jobs has proven that tapping underemployed Canadian millennials is a viable alternative to using the Temporary Foreign Worker Program (TFWP) to fill seasonal labour shortages. We’ve learned a lot in our first year, with plenty of valuable feedback from participating businesses and workers. As a result, we are making a few changes to provide more flexibility for both employers and millennials on work adventures.
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Success factor #1: Creating an exciting work experience for millennials
In our last post, we talked about hiring underemployed millennials in place of temporary foreign workers. Since the Temporary Foreign Worker Program changed, looking within Canada has become the first, best option for filling labour shortages across the country. But millennials think differently – and require a different approach to capture their interest. So how do we attract this elusive group? We hit the road to figure it out.
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Changes to the Temporary Foreign Worker Program have effectively shut down international recruitment for the hospitality, tourism and restaurant industries. Bringing in foreign talent is a political hot button – and not one that politicians or industry associations are willing to touch. The change is here to stay.
The Mobilize program has just deployed its third group of young workers from the eastern provinces, sending over 100 Canadian youth to experience-building jobs in the west. After three successful deployments, it’s clear that this smart solution is filling the void left by changes to the Temporary Foreign Worker Program (TFWP).